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This category covers research in marketing, finance, accounting, entrepreneurship, business strategy, and organizational behavior that contributes to the understanding and advancement of business practices. Submissions may explore topics such as consumer behavior, digital marketing, financial management, investment analysis, risk assessment, corporate governance, business analytics, supply chain management, and innovation management. Studies on emerging business trends, fintech, e-commerce, business law, and the role of AI and data science in business decision-making are also encouraged. Research should provide theoretical insights, empirical analysis, case studies, or practical applications relevant to business and industry.
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The journal is licensed under an Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
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