DEVESH, S.; MUDUMBE, N.; MATHAN, S.; SHUKLA, P.; GUPTA, D.; GHOLVE , S. Brand Loyalty Drivers among Generation Z Fashion Consumers: A Comparative Analysis. Journal of Computers, Mechanical and Management, [S. l.], v. 5, n. 1, p. 10–19, 2026. DOI: 10.57159/jcmm.5.1.25245. Disponível em: https://jcmm.co.in/index.php/jcmm/article/view/245. Acesso em: 1 mar. 2026.